To Be Studio

To Be Studio


Product Design,
Design Strategy & Direction

Product Design,
Design Strategy & Direction

Product Design,
Design Strategy & Direction

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Bio
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Selected work

2009 - Present Day



Selected work

2009 - Present Day

Creating thoughtful and creative experiences in online and tangible spaces, partnering with pioneering enterprises, local artisans, and global brands.

2023

SYKY

Designing the complete product design experience and leading a team of 3 designers to create a marketplace for buying and trading digital (and physical) fashion.

Design Direction and UX&UI

Image of an iPhone lying on a table
Image of an iPhone lying on a table

2023

SYKY

Designing the complete product design experience and leading a team of 3 designers to create a marketplace for buying and trading digital (and physical) fashion.

Design Direction and UX&UI

Image of an iPhone lying on a table

2023

SYKY

Designing the complete product design experience and leading a team of 3 designers to create a marketplace for buying and trading digital (and physical) fashion.

Design Direction and UX&UI

Image of an iPhone lying on a table

2022

Farfetch
Farfetch

Responsible for driving the creative strategy and creating concepts, layouts, and designs across all potential customer touch-points. Leading multiple projects and owning the entire design solution.

Strategy, Creative Direction and UX & UI

Strategy,

Creative Direction,

and. UX & UI

Strategy, Creative Direction and UX & UI

Image of an iPhone lying on a table

2021

Curio

Lead on shaping the user experience from UX/UI for iOS, Android apps, the website to marketing and brand identity through design.

UX&UI, Brand and Marketing Design

UX&UI, Brand and

Marketing Design

UX&UI, Brand and Marketing Design

Image of coffee being poured into a glass
Image of coffee being poured into a glass

2018

Responsible for overseeing and creation of design output from print, Illustration, digital, packaging to window display.

Lead Creative

C&G

2018

C&G

Responsible for overseeing and creation of design output from print, Illustration, digital, packaging to window display.

Responsible for overseeing and creation of design output from print, Illustration, digital, packaging to window display.

Branding and Marketing Design

Branding and

Marketing Design

Image of a computer and keyboard on a desk

2016

Dyson

Creative direction for the launch campaign strategy. This involves product naming, product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence.

Creative direction for the launch campaign strategy. This involves product naming, product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence.

Creative Direction

Image of a computer and keyboard on a desk
Image of a computer and keyboard on a desk

2018

Deirdre Dyson

Designed an exhibition space for bespoke hand-knotted rugs and carpets designer Deirdre Dyson.

Freelance

Image of a computer and keyboard on a desk
Image of a computer and keyboard on a desk

To Be Studio: Product Design, Design Strategy & Direction

To Be Studio: Product Design, Design Strategy & Direction


© 2023

© 2023