Web
2023

September 2023. SYKY pronounced “psy-che” opened its beta, a platform where designers could publish, sell, and share their work, and where collectors could discover the most forward-thinking creators in digital fashion. Over time we launched more features, refined our tools, and built SYKY Studio, our bespoke creator portal for uploading, publishing, and managing digital fashion pieces. It became the operational heart of the platform. Since launch, more than 800 designers joined SYKY — working across 3D, AI, mixed reality, animation, and experimental digital couture. Each was expanding the vocabulary of what fashion could be.

The Challenge

Build a luxury Web3 (NFT) platform that feels emotional and accessible, not technical.

The Approach

We focused on clarity over complexity — designing a digital space that felt expansive without becoming disorienting.

Inspired by spatial computing and floating UI, the experience was built around a sense of calm, open 3D space, anchored by familiar interaction patterns to keep it accessible.

Design principles:

• Luxury through restraint — clarity and calm at every interaction
  
• Artist-led storytelling — creators and their work as the centre of the experience
  
• Familiar navigation — simple scrolling as the primary interaction model
  
• Moments of delight — soft motion, rotating logos, and glass effects for tactility
  
• Scalable foundation — flexible templates for new creators and future drops
  

The goal was to blend emotional storytelling with everyday usability, making the platform welcoming for both Web3-native and first-time users.

Registration Flow

Community 
Image @SYKY

An archive of defining moments from our community - SYKY, building for a world - One where the next generation of fashion houses would be digital first. A world where designers could create beyond the limits of geography, gatekeeping, or industry lineage. A world where imagination, not access, determined who could build a fashion house.

The Output

I led the 0–1 product experience, defining the initial end-to-end journey rather than running long optimisation cycles.

Pre-launch beta testing revealed a key behavioural insight: users hesitated at “Connect Wallet,” with heatmaps showing drop-off and confusion at the entry point. We reframed this to “Sign up” and adjusted placement and flow to reduce friction.

Result: Attention and interaction increased around onboarding, validating that a significant segment of the audience was not Web3-native and needed clear value before committing. This insight shaped launch priorities — including support for familiar payment options such as Apple Pay alongside crypto.