App
AI
2025
AI
2025
Aegon
Reimagining Insurance from Reactive to Proactive
Working with
Creative Directors, Head of Experience, Creative Technologist
Creative Directors, Head of Experience, Creative Technologist
Aegon is a major international financial services group specializing in pensions, life insurance, and asset management.
The Challenge
Aegon approached Atlantic Studio to reimagine how their insurance products are positioned in a rapidly changing world. They wanted to shift the narrative — from being a reactive safety net to that provide a plan ahead with confidence
— Peace of Mind.
Their early concept revolved around immersive experiences (including VR headsets) to evoke emotional resonance and new narrative. But the core challenge was bigger: How might we reframe the value of insurance—not just through technology, but through meaning?
Their early concept revolved around immersive experiences (including VR headsets) to evoke emotional resonance and new narrative. But the core challenge was bigger: How might we reframe the value of insurance—not just through technology, but through meaning?
The Approach
Brought on as Strategy & Vision Lead, my role was to shape the strategic foundation before any creative execution began. The first step was to translate a vague ambition into a focused, compelling north star vision—clarifying the "why", "for whom", and "what next" behind the project through workshop.
Working under tight timelines and a fragmented internal vision, my role was to bring immediate clarity, structure, and creative momentum — fast. Every idea generated was grounded in strategic reasoning, ensuring that creativity was purposeful, aligned, and ready to move the project forward.
Working under tight timelines and a fragmented internal vision, my role was to bring immediate clarity, structure, and creative momentum — fast. Every idea generated was grounded in strategic reasoning, ensuring that creativity was purposeful, aligned, and ready to move the project forward.
Creative Concepts
MVP
User Journey