App
Strategy
AI Concept
2025
Strategy
AI Concept
2025
Bloop
Every “Oops” is a chance to connect and understand
Working with
Psychoanalysis / Entrepreneur
Psychoanalysis / Entrepreneur
Bloop is an AI-powered parenting platform designed to help modern parents navigate the emotional side of raising children — one “bloop” at a time.
Grounded in psychoanalytic thinking, it focuses on awareness rather than advice. Instead of telling parents what to do, Bloop helps them notice patterns, reflect on moments of tension or guilt, and turn everyday interactions into insight and connection.
It’s not about doing it perfectly.
It’s about showing up with more clarity, curiosity, and care.
Grounded in psychoanalytic thinking, it focuses on awareness rather than advice. Instead of telling parents what to do, Bloop helps them notice patterns, reflect on moments of tension or guilt, and turn everyday interactions into insight and connection.
It’s not about doing it perfectly.
It’s about showing up with more clarity, curiosity, and care.
The Challenge
Modern parents juggle endless roles, constant app-switching, and hundreds of micro-decisions — often layered with guilt, comparison, and fear of getting it “wrong.”
They’re surrounded by advice that can amplify anxiety rather than ease it, leaving them overwhelmed and isolated. The real load isn’t just logistical — it’s emotional: the quiet fatigue, the anxious loops, and the pressure to keep up.
Most tools fragment the experience, forcing parents to stitch together systems that don’t talk to each other.
They’re surrounded by advice that can amplify anxiety rather than ease it, leaving them overwhelmed and isolated. The real load isn’t just logistical — it’s emotional: the quiet fatigue, the anxious loops, and the pressure to keep up.
Most tools fragment the experience, forcing parents to stitch together systems that don’t talk to each other.
The Approach
We identified a gap between two dominant models:
Both miss the emotional and relational reality of family life.
Bloop was designed as a living system, not a set of features — one that helps parents understand the why behind behaviours, relationships, and reactions. The platform responds to emotional, contextual, and relational signals, adapting over time to each family’s unique journey.
The goal was to create connection, not content — a tool that feels less like an app, and more like a quiet companion.
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Tip-based coaching that tells parents what to do
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Static trackers that log milestones without meaning
Both miss the emotional and relational reality of family life.
Bloop was designed as a living system, not a set of features — one that helps parents understand the why behind behaviours, relationships, and reactions. The platform responds to emotional, contextual, and relational signals, adapting over time to each family’s unique journey.
The goal was to create connection, not content — a tool that feels less like an app, and more like a quiet companion.
Product Features
Personalised Parenting Podcast, Reapire Kit, Road to MVP features
MVP
User Jouney
Branding
Each concept reflects a distinct tone, emotional promise, and future potential. These are not just names—they’re invitations to connect, reflect, and grow with parents in different ways.
From playful, fun anduplifting “Bloop”: A reflective tool for parents who want to understand what’s behind their child’s behaviour—and what’s stirring in themselves.
To Embracing imperfection = Normalising parenting “ImPerfect PapaMama”: I’mPerfect MamaPapa is for the parents who try hard, fall short, and keep showing up. A reflective parenting tool that doesn’t sell perfection—it supports presence.
From playful, fun anduplifting “Bloop”: A reflective tool for parents who want to understand what’s behind their child’s behaviour—and what’s stirring in themselves.
To Embracing imperfection = Normalising parenting “ImPerfect PapaMama”: I’mPerfect MamaPapa is for the parents who try hard, fall short, and keep showing up. A reflective parenting tool that doesn’t sell perfection—it supports presence.