Web
2022
2022
Farfetch
Luxury Kids Report
Working with
Data Analysis, Commercial Team, Marketing Director, Web Developer, Creative Technologist
Data Analysis, Commercial Team, Marketing Director, Web Developer, Creative Technologist
Inspired by the Conscious Luxury Trends series, this project explored the rapid growth of luxury kidswear on Farfetch — and how Millennial and Gen-Z parents, social media, and digital culture are reshaping the category.
The report combined Farfetch’s proprietary data with voices from its global community — including customers, boutiques, brands, and influencers — to tell a culturally grounded story backed by real behaviour and insight.
The report combined Farfetch’s proprietary data with voices from its global community — including customers, boutiques, brands, and influencers — to tell a culturally grounded story backed by real behaviour and insight.
The Challenge
Position Farfetch as the global authority in luxury kidswear, not just as a retailer, but as a cultural and industry leader.
The goal was to use what only Farfetch has — its data, global supplier network, and creative technology, to create an original, shareable report that could:
The goal was to use what only Farfetch has — its data, global supplier network, and creative technology, to create an original, shareable report that could:
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Support business development within the industry, and
- Build awareness and relevance with a new generation of parents and consumers.
The Approach
We began with a cross-functional workshop framed around three “How might we” challenges:
Two guiding themes emerged:
This shaped a social-first direction focused on short, modular content, including interactive and shoppable moments, AR try-on, UGC-style video, and shareable snippets designed to travel naturally across platforms.
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How to present the content in a more engaging way
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How to reach beyond the industry audience
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How to make the output genuinely shareable
Two guiding themes emerged:
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Community (real voices) — grounding the story in lived experience
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Interactive storytelling — using play, motion, and participation to bring data to life
This shaped a social-first direction focused on short, modular content, including interactive and shoppable moments, AR try-on, UGC-style video, and shareable snippets designed to travel naturally across platforms.
The Output
The final experience was a story-driven, interactive report built around real parent narratives, layered with animated data points and trending cultural themes.
Statistics were revealed through motion and interaction rather than static charts, turning insight into something contextual, playful, and easy to share — positioning Farfetch’s kidswear offering as both commercially strong and culturally relevant.
Statistics were revealed through motion and interaction rather than static charts, turning insight into something contextual, playful, and easy to share — positioning Farfetch’s kidswear offering as both commercially strong and culturally relevant.