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Dyson

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2016

Dyson

In 2015, Sir James Dyson acquired his son - Jake Dyson's company, which has now become part of the Dyson Group. The acquisition complements the company's four-year plan to grow the product line into four new categories and over 100 new gadgets.

In 2015, Sir James Dyson acquired his son - Jake Dyson's company, which has now become part of the Dyson Group. The acquisition complements the company's four-year plan to grow the product line into four new categories and over 100 new gadgets.

Creative Direction

2016

Dyson

In 2015, Sir James Dyson acquired his son - Jake Dyson's company, which has now become part of the Dyson Group. The acquisition complements the company's four-year plan to grow the product line into four new categories and over 100 new gadgets.

Creative Direction

Image of a computer and keyboard on a desk

Creative Direction

In 2015, lighting became a new category for Dyson, As a creative lead within a small team I have led setting the Creative Direction from concept to delivery of the Global launch campaign strategy- initial launch online in the UK, US, and Japan with accompanying search, PR and CRM activities. Mass retail activity began also with John Lewis in the UK and Bic Camera in Japan.


This involves product naming (CSYS and Cu-Beam), product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence. 

In 2016, consumer activity scaled into three key markets: GB&I, Japan and Australia, with support tier markets: US, Canada, Nordic, France and Germany.

Output

Creative Direction

Creative Direction

Product Proposition Book, Launch Visual Assets, Messaging, Digital and Print Adverts and Brand and Retail Guideline.

In 2015, lighting became a new category for Dyson, As a creative lead within a small team I have led setting the Creative Direction from concept to delivery of the Global launch campaign strategy- initial launch online in the UK, US, and Japan with accompanying search, PR and CRM activities. Mass retail activity began also with John Lewis in the UK and Bic Camera in Japan.


This involves product naming (CSYS and Cu-Beam), product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence. 


In 2016, consumer activity scaled into three key markets: GB&I, Japan and Australia, with support tier markets: US, Canada, Nordic, France and Germany.

In 2015, lighting became a new category for Dyson, As a creative lead within a small team I have led setting the Creative Direction from concept to delivery of the Global launch campaign strategy- initial launch online in the UK, US, and Japan with accompanying search, PR and CRM activities. Mass retail activity began also with John Lewis in the UK and Bic Camera in Japan.


This involves product naming (CSYS and Cu-Beam), product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence. 


In 2016, consumer activity scaled into three key markets: GB&I, Japan and Australia, with support tier markets: US, Canada, Nordic, France and Germany.

Output

Product Proposition Book, Launch Visual Assets, Messaging, Digital and Print Adverts and Brand and Retail Guideline.

Output

Product Proposition Book, Launch Visual Assets, Messaging, Digital and Print Adverts and Brand and Retail Guideline.

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people working at their computers in an office
Image of people working at their computers in an office
Image of hand drawn wireframes
Image of hand drawn wireframes
Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers
Image of someone sketching logos
Image of someone sketching logos
Image of a man wearing a beanie from behind
Image of a man wearing a beanie from behind
Image of an iPhone lying on a table
Image of an iPhone lying on a table

To Be Studio: Product Design, Design Strategy & Direction

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